公平交易
fair trade
買賣雙方均無動機以違反其本身利益的方式行事的交易。賣方盡其所能尋求得到最高價，而賣方則盡其所能尋求得到最低價。就公平交易進行的磋商往往能達致公平價格，即貼近被出售資產市值的價格。
There was no motivation for buyers and sellers in a manner contrary to act in its own interests in the transaction. Seller do its utmost to seek to obtain the highest price, and the seller will do its utmost to seek to obtain the best price. Consultations on fair transactions can often achieve a fair price, that price is close to the market value of the assets sold.